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Volkswagen
VWconquerstheworld
Germany’sbiggestcarmakerisleavingrivalsinthedust
WhenFerdinandPiecharrivedasVolkswagen’schiefexecutivein,thingslookeddire.Thecarmakerwasoverspending,overmannedandinefficient,andhadlostitsreputationforquality.Howthingshavechanged:lastyeartheVWgroup’sprofitsmorethandoubled,toarecord18.9billion($23.8billion).AsotherEuropeanvolumecarmakersseektoclosefactoriesandcutjobs,VWisseizingmarketshareinEurope,boominginChinaandstaginga